Conducting client surveys allows insight into how your company is perceived in the marketplace. They create openings to engage prospects, partners, owners, past and current clients. Surveys are a strategic tool to uncover opportunities to better position your company, improve performance and understand how to be a better, more successful business.
Takeaways:
Understand the basic principles of client surveys
Learn who to survey and how to engage
Generate strategic, guiding questions to uncover honest feedback