Logo consisting of two overlaid stylized paper planes, one blue and one yellow, on a white background.
A professional headshot of a smiling woman with blonde hair, wearing a black ruffled blouse and hoop earrings, against a blue background.

Danielle Feroleto, CPSM

Owner and President of Small Giants Marketing

In 2006, Danielle Feroleto, CPSM, established Small Giants, focusing solely on serving the CRE and AEC sectors. Drawing from her extensive background in commercial construction, including roles as an editor for two construction publications and in marketing and business development for major contractors, Danielle’s expertise has empowered over 300 clients in achieving their goals and visions to compete at the highest industry level.

In 2015, Danielle was named one of the “Most Influential Women in Commercial Real Estate”. Danielle contributes her time to clients with the facilitation of strategic plans, perception studies, and guiding project pursuits with innovative persuasive techniques.

Passionate about strategy, execution, and mentoring, Danielle pioneered the first marketing and business development course at the Del E. Webb School of Construction at ASU in 2014, impacting countless future professionals. Her book, “The Truth Helps: An Honest Guide to Project Interview Success,” has become a go-to resource for winning projects. Acknowledged for her leadership, community work, and thought leadership, Danielle’s interests extend beyond CRE to pursuits like competitive running, swimming, and archery, reflecting her dynamic nature.


  • Master’s Degree in Mass Communication, Arizona State University

Certifications and Organizations

  • Arizona Builders Alliance
  • Arizona State University Adjunct Professor for 19 years
  • ASU Alumni Association
  • Greater Phoenix Chamber Board of Directors
  • Real Estate Investment Advisory Council (REIAC) Board of Directors
  • The Academy for Construction Excellence Advisory Council

“The Academy for Construction Excellence brings together the best-of-the-best as far as industry leaders who have prioritized education.”

Scroll to Top