Developing Your Marketing Road Map
December 3
11am
to
1pm
Small Giants Learning Lab
“Developing Your Marketing Road Map” is tailored for construction industry professionals eager to create a strategic marketing plan that drives growth and engagement. Led by Danielle Feroleto, founder of Small Giants, this class will equip participants with the tools and techniques necessary to navigate the complexities of marketing in the construction sector. Attendees will leave with a clear, actionable road map that aligns marketing efforts with business goals.
Key Takeaways
- Learn how to assess your current marketing efforts and identify areas for improvement.
- Understand key marketing strategies tailored for the construction industry.
- Develop a step-by-step action plan for implementing effective marketing campaigns.
- Gain insights on measuring success and adjusting strategies based on performance data.
Suggested Attendees
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-
- Business Owners
- Marketing Managers
- Sales Representatives
- Project Leads
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*Lunch is provided.
Danielle Feroleto, CPSM
Owner and President of Small Giants Marketing
In 2006, Danielle Feroleto, CPSM, founded Small Giants, specializing in CRE and AEC sectors. With extensive experience in commercial construction, including editorial roles and marketing for major contractors, Danielle has empowered over 300 clients to excel in the industry. Recognized as one of the “Most Influential Women in Commercial Real Estate,” she facilitates strategic plans and guides project pursuits with innovative techniques. Danielle’s dedication to mentoring led her to pioneer a marketing and business development course at ASU and publish “The Truth Helps: An Honest Guide to Project Interview Success.” Beyond her professional achievements, she enjoys competitive running, swimming, and archery, reflecting her dynamic nature.